CBC CPC

For any business, its workforce is its biggest asset. However, for Micro, Small, and Medium Enterprises (MSMEs), managing manpower efficiently is one of the most persistent challenges. Poor manpower management can lead to delays, poor productivity and even financial losses. In this article, we will explore the major manpower-related challenges faced by MSMEs and their impact on business operations. --- Key Challenges in Manpower Management for MSMEs 1. Hiring the Right People MSMEs often lack structured recruitment processes and rely on referrals or quick hiring decisions. Finding skilled and reliable employees is difficult, especially with limited budgets. There is a mismatch between job expectations and employee skills. 2. Low Productivity & Inefficiency Employees may not be fully engaged or motivated to perform at their best. Lack of proper training and upskilling programs results in underperformance. Lack of accountability reduce overall efficiency. 3. High Employee Turnover MS...

Planning to create your own New BUSINESS BRAND name ? What Should & Shouldn't Be Considered? A brand name is the first impression of a business. It reflects the company's vision, values, and positioning in the market. A well-thought-out brand name can build a strong identity, while a poorly chosen one can create confusion or even failure. Along with the name, a brand’s tagline, colors, and logo play a crucial role in shaping public perception. In this article, we will explore how professionals choose a brand name, tagline, colors, and logo with real-world examples of successful branding. Key Factors to Consider While Naming a Brand 1. Simplicity & Memorability A brand name should be simple, easy to remember, and effortless to pronounce. ✔ Example: Google, Apple, Nike – short, unique, and easy to recall. ✘ Avoid: Long, complicated, or difficult-to-spell names. 2. Relevance to Industry & Values A great brand name should reflect the company's vision and offerings. ...

Startup Failure (INDIA) - Causes & Solutions   Over the past decade, India's startup ecosystem has experienced remarkable growth, with a significant increase in the number of registered startups. However, despite this upward trend, a substantial proportion of these startups have not succeeded. Startup Failure Rates in India High Failure Rate: Approximately 90% of Indian startups fail within the first five years of operation.  Early Failures: 20% of startups fail by the end of their first year, 30% by the end of the second year, and 50% by the end of the fifth year.  Major Causes of Startup Failures 1. Lack of Market Demand: Many startups launch products or services without thoroughly understanding customer needs or market dynamics, leading to offerings that do not resonate with the target audience.  2. Insufficient Funding: Securing adequate capital is a common challenge. Without sufficient funds, startups struggle to sustain operations, invest in growth, or...

 Lack of Branding & Visibility – A Silent Business Killer !  Many MSME owners rely solely on word-of-mouth and local networking, assuming that having a great product or service will automatically attract customers. While referrals and personal networks are valuable, they have a limited reach and cannot sustain long-term business growth. Branding isn't just a 'LOGO' - It is a feeling customer get when they think of you or your Product/Services In today’s digital-first world, where people actively search for products and services online before making a purchase decision, not having a visible presence means your business doesn’t exist in the eyes of potential customers. No matter how good your product or service is, if people can’t find you, they can’t buy from you. Lack of branding leads to: ❌ Low trust and credibility – If customers don’t see your brand online, they may doubt its authenticity. ❌ Lost market opportunities – Competitors with a strong brand presence capture...