Still thinking RIGHT FRANCHISE Business model ?
If you are planning to opt for franchisee model and still stuck on - which model will work best for you/your business ! ( Sharing details of all 4 models with the Pros (+ Points) & Cons (- Points) along with examples for each. Franchising is a widely used business expansion strategy, and companies adopt different franchise models based on their goals and market approach. The four main franchise models are COCO (Company-Owned, Company-Operated), COFO (Company-Owned, Franchise-Operated), FOCO (Franchise-Owned, Company-Operated), and FOFO (Franchise-Owned, Franchise-Operated). Each model has its unique structure, benefits, and challenges. Let’s explore these models in detail with their working structure, advantages, disadvantages, and real-world example 1. COCO (Company-Owned, Company-Operated) Working Structure In this model, the company fully owns and operates the business outlets. The company manages everything, from investment to daily operations, marketing, and staffin...